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  <title>Chris Aarons, Ivy Worldwide</title>
  <abstract>Chris compares the mistakes made and lessons learned between their poorer Vista Launch campaign and successful 31 Days of the Dragon HP campaign.  Lessons
 -- Undue focus on launch
 ...</abstract>
  <text>Chris compares the mistakes made and lessons learned between their poorer Vista Launch campaign and successful 31 Days of the Dragon HP campaign.  Lessons include:
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 -- Fear of truly ceding control to the community
 -- Repurposing influencer-generated content to drive sales:</text>
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  <title>Phil Libin, Founder of Evernote</title>
  <abstract>Funding Mistakes and Quick

A $10mm funding deal fell through on the day of closing and they were rescued by a random offer of money from a fan in Sweden at 3am that night, which lasted...</abstract>
  <text>Funding Mistakes and Quick Recoveries

A $10mm funding deal fell through on the day of closing and they were rescued by a random offer of money from a fan in Sweden at 3am that night, which lasted exactly long enough to get back on their feet and secure a real round. </text>
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  <title>Salim Ismail, The Falling of PubSub.com</title>
  <abstract>The failure of pubsub.com, which was a precedent to twitter doing full real-time search in 2005.  An early member tanked the company by doing a full public dirt-dishing.  It&#8217;s used by PR folks as an ...</abstract>
  <text>The failure of pubsub.com, which was a precedent to twitter doing full real-time search in 2005.  An early member tanked the company by doing a full public dirt-dishing.  It&#8217;s used by PR folks as an example of crisis mgmt.  
The two lessons are how to carefully split equity at the beginning and how you keep your cool when you&#8217;re being slandered unfairly.</text>
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  <title>Amelia Thorton; President of The Thorton Group</title>
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In this session you will learn about the Five Dysfunctions (traps) that keep teams from being as effective as they need to be, and what...</abstract>
  <text>Understanding and Overcoming the Five Dysfunctions of a Team

In this session you will learn about the Five Dysfunctions (traps) that keep teams from being as effective as they need to be, and what the leader&#8217;s role is in overcoming.

 

The Five Dysfunctions are:

1.      Absence of Trust
2.      Inability to have Productive Conflict
3.      Lack of Commitment
4.      Avoidance of Accountability
5.      Inattention to (Collective) Results</text>
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